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Expert's Opinion

The Science and Sentiment Behind the Enduring Value of Print

According to a new study, 92% of college students would rather do their reading the old-fashioned way: with pages, not pixels

By: Christoph Ruef

VP & GM, Americas Printing, HP Inc.

According to a new study, 92 percent of college students — those digital native Millennials — would rather do their reading the old-fashioned way: with pages, not pixels. And it’s not just Generation Y: research confirms that many people prefer physical novels, textbooks, magazines, even vinyl albums to their digital counterparts.   While we appear to be moving towards a primarily digital society, the appeal of paper continues. And new scientific efforts are attempting to explain why.    On the ...

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